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I left with a plan. Now I'm running experiments.

Here's what I know now that I didn't know then. A plan built on logic isn't the same as a plan built on truth. Mine was logical. It made sense on paper. It was practical and honestly, reflected how I plan things. Three income streams, three distinct audiences, one person running it all. Clean and tidy.

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Albert Ellenich Albert Ellenich

Take a Breath

We take thousands of breaths every day without thinking. What happens when you actually pay attention to just a few of them?

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My First Week After a UX Career

What the first few days of retirement from a long UX career actually feel like — the habits that linger, the quiet mornings, and the freedom of open time.

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Rethinking a Digital Detox in a World That Never Stops Buzzing

Digital clutter isn’t just what’s on our screens. It’s the steady drip of notifications, pings, and “just checking” moments that quietly fragment our attention and wear down our nervous system.

In revisiting Cal Newport’s Digital Minimalism, I’ve been reflecting on how many tools, apps, and services I’ve adopted with good intentions, only to realize that their cumulative cost often outweighs their individual benefits. This isn’t about rejecting technology. It’s about reclaiming choice.

A digital reset doesn’t require drastic change. It starts with noticing what actually supports what matters, and what simply adds noise.

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Albert Ellenich Albert Ellenich

Why Your Comfort Zone Needs a Little Pressure

There’s nothing like being outside your comfort zone to wake you up.

Sometimes it’s small. Ordering food you cannot pronounce. Wandering off the tourist path and realizing you are fully in unfamiliar territory. You cannot coast in these moments. You have to pay attention.

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The Smallest Change That Can Still Change Everything

Wanting something new does not mean you need to blow up your life to get it. The smallest change—anchored to real life—can be the one that actually sticks. Not because it’s dramatic, but because it respects your energy, your rhythm, and your reality.”

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Albert Ellenich Albert Ellenich

Intentions, Not Resolutions

In this week’s post, I share how I’ve replaced traditional resolutions with something more sustainable: intentions.

I still care about outcomes. But I’ve learned that goals tend to be rigid, while intentions offer direction. They help me stay rooted in values like creativity, health, and presence—without the all-or-nothing pressure.

I talk about using mind maps, carrying little intention cards with me, and setting daily “how I want to show up” reminders. It’s not perfect. But it’s grounded. And it’s helping me stay connected to what really matters this year.

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Albert Ellenich Albert Ellenich

Looking Back to Leap Forward

In Looking Back to Leap Forward I revisit a practice I used to do every December: creating a simple mind map of what mattered to me. I found one I made in 2011 and was struck by how much of it still shows up in my life today — creativity, connection, work that feels meaningful. The piece is about noticing what hasn’t changed, and changing the way you relate to the questions that keep circling back.

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